Daaira Insights — pockets RSS

Since the first few sketches of the Udaan set, we imagined a design that prioritised pockets as an essential element.  After experimenting with different sizes, we decided the roomier the better! The pockets facililitate individual expressions of comfort, form and movement within the clothes. They allow for playful articululations of style with utility.  And did we mention they are great for power poses?   Other than making you look good, the pockets serve the most essential use , yes you guessed it right for basic purpose of storage: Phones? Fit. Wallets? Easily. Society's expectations of how to clothe your body? No space for that. Small packet of Lays? Absolutely.