What, Why and How of the Seed Cards Seed Cards are included with every purchase of the Limited edition Udaan piece. You may be wondering what the backstory behind the Seed Cards is. Why the 'Seed Card'? Given that so much of our work is inspired by nature, we thought of experiementing with seed cards as a way to honor some of what has been shared with us. And further reflect on what it means to give as we continue to take - to celebrate our co- existance with these fascinating yet complicated beings of nature and the endless knowledge they continue to share. What is a 'Seed Card'? Seed cards are a recycled form of paper, embedded with seeds....
Since the first few sketches of the Udaan set, we imagined a design that prioritised pockets as an essential element.Â
After experimenting with different sizes, we decided the roomier the better!
The pockets facililitate individual expressions of comfort, form and movement within the clothes. They allow for playful articululations of style with utility.Â
And did we mention they are great for power poses?
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Other than making you look good, the pockets serve the most essential use , yes you guessed it right for basic purpose of storage:
Phones? Fit.
Wallets? Easily.
Society's expectations of how to clothe your body? No space for that.
Small packet of Lays? Absolutely.Â
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